Jim Smoak
Founder and Principal Consultant
My work focuses on aligning product strategy with actual customer problems. I’ve led teams at Verizon Wireless, Microsoft, MoxiWorks, and an MLS with a 90% vendor-driven portfolio. My foundation comes from the U.S. Marine Corps and decades in martial arts providing disciplined focus, structured execution, and clarity under pressure. I help MLSs cut through noise, decode member needs, and build product portfolios that generate member value and mindshare.